If I were to ask you how you feel about your job, would your reaction reflect excitement and fulfillment? Or would you sigh with a guilty sense of apathy? All too often, I meet pricing professionals who report the latter, which prompted me to wonder why, and what can we do to help?

A new year is upon us, so this is the perfect time to consider what objectives you’d like to set for yourself in 2020 – both professionally and personally, and commit to them in writing. Goal setting doesn’t just help focus our energies in a specific direction, but studies show that the mere act of writing down a goal makes you 42% more likely to achieve it. So get those goals on paper, now.